Every X (Twitter) marketing strategy that worked for SaaS founders

SuperX: Rob shares both wins and losses, honestly and consistently, because people follow stories and personalities. A post about his failures got about 150,000 views, and he grew from zero to over 34,000 followers in just over a year. [source]

Micro-SaaS version of a $1B tool: Building in public on X became the team's biggest growth engine around day 50. Posting about using their own product added about $20K MRR in one to two weeks. [source]

Simple app (Max): Max tweets about his journey and says about a third of his income comes from people on X who follow it. He argues being public about the idea beats staying in stealth. [source]

Two AI apps: Building in public on X and LinkedIn is one of his main ways to spread the word. His advice is to keep it personal, even when it feels cringe. [source]

Solo app (built in his mom's basement): His rule for growing on X: share tangible output, like the app you are building or the book you are writing, not aphorisms. [source]

20-app portfolio: Building in public on X is one of his main channels. He posts at least 30 tweets a month and repurposes the same content daily on LinkedIn, Substack and Facebook. [source]

Three cloned apps: His main idea source is the solopreneur and build-in-public crowd on X. He looks for founders posting MRR or Stripe screenshots, because that proves people are already paying. [source]

Cheaper Typeform alternative: Step one of his playbook: pick a popular tool and search X and Reddit for '<tool> alternative' to find users looking for a replacement. [source]

Skype alternative (Denis): The idea came from a tweet by a well-known indie maker encouraging someone to build a Skype alternative. Denis read it as a validated opportunity and thought, 'why not me?' [source]

Snag: He watches X and YouTube for underserved pain points, or uses Sensor Tower to find a proven app and make it 10% better. [source]

Booking widget for service businesses: He found the idea while scrolling X for business ideas: local service companies were very profitable but hard to book or buy from online. [source]

Push-up alarm app: The idea combined his own push-up accountability trick with inspiration from app developers on X and Apple's newly released AlarmKit API. [source]

AudioPen: He shared the MVP on X while building it in a 12-hour hackathon and put up a simple waitlist. Beta testers were paying before the 12 hours were up, and he credits his credibility on X for that trust. [source]

Solopreneur's Mac apps: He launched his macOS posture app with one tweet, also shared on LinkedIn and Threads, and made about $1,000 on the first day. [source]

Website built in three hours: They posted the site on X and it took off at once: one post reached about a million impressions. Hacker News and YouTubers covered it too. [source]

Geosports: After a quiet launch to family and friends, Frank replied to his own viral NBA tweet with a link to the game. That reply brought about 40,000 players on day one and 150,000 on day two. [source]

Automation micro-SaaS (Demitro): He shared a one-feature version with close friends, then launched on X. He promoted it on X, Reddit and Indie Hackers for a month before the first $7/month customer, and X plus Google ended up as his best channels. [source]

20-app portfolio: Once a manual version of the idea works, he finds a co-maker, builds for two to three months, then launches big on X. [source]

AI coding workflow tool (CJ): His three steps: post a screen-recording demo on X to see if it lands, put up a landing page and track signups, then DM beta users to confirm the problem is unsolved. He skipped formal market research. [source]

Breathwork app: The team posted about breathwork on X, and one tweet about a 'vortex breath' went very viral. That was the validation to build the app and the source of the first customers. [source]

Mobile app (two founders): The founders use X as an 'idea battleground': ideas that win there get turned into short videos for TikTok and Instagram, and later longer YouTube videos. [source]

Online writing course (Dicky Bush): He tweeted asking who wanted to do his 30-day writing challenge with him. The replies turned it into a $50 refundable program, then a $99 course. [source]

SuperX: Rob says video gets about 10 times the reach of text on X, based on his own switch from text to video. He spotted 'cursed tweets' and 'algorithm simulator' going viral, built those features and posted a demo of them. [source]

AI coding workflow tool (CJ): A simple screen recording of his ideal Cursor workflow went viral, with about 400 retweets and 300 signups. He calls screen-recording demos the type of content that usually goes viral on X. [source]

Chatbase: The launch tweet showed a familiar streaming chat interface and got to the aha moment in seconds. Yasser also says too few build-in-public founders post videos on X, so doing it helps you stand out. [source]

Chatbase: Yasser launched to 16 followers and named the AI tools he built with. Companies like LangChain and Pinecone promoted the tweet, since he was one of few people building on them. [source]

Postiz: The jump came from a creator's X article about automating TikTok earnings with OpenClaw and Postiz, which got 7.2 million views and led to about 700 trials a day. [source]

Geosports: Frank DMs sports media personalities and athletes on X to 'host' a day by writing the five questions. When their round launches, they retweet it to their own audience. [source]

Four-SaaS portfolio: For each MVP he picks 5 to 10 highly relevant people and reaches them through tweets, subreddits or email. Every app's support link points to his X DMs until it makes $10K a month, and he builds requested features within an hour or two to turn users into advocates. [source]

SaaS that hit $69K/mo in 2 months: To get discovery calls, the team DMs people on X, reaches out to friends and even offers to pay for the call. Combined with Reddit and lead magnets, that built a 2,000-person waitlist. [source]

Rebuilt SaaS bought for sale: He used his existing presence on X to message people directly and got his first customer a few weeks after building the MVP. [source]

Subscribr: Gil opened a new X account with zero followers, followed people in the YouTube space and ran viral giveaways. That built an email list of over 1,000 people, whom he talked to for feedback and then sold 50 lifetime licenses in a pre-sale. [source]

AI coding workflow tool (CJ): He turned the viral demo into a waitlist page built in 20 minutes, collected 1,800 emails in two weeks, then emailed that list to get his first 100 customers. [source]

Late Checkout: Greg built an X audience of about 10,000, moved them into an email and SMS community, and met his first agency clients at in-person parties for that community. [source]

Postiz: Nevo writes X articles, not posts, on trending topics, because X pushes content people spend longer reading. One article on OpenClaw got about 500,000 views when he had about 200 followers. [source]

AI coding workflow tool (CJ): He does 'tutorial marketing': threads or long tweets that lay out a blueprint, with his SaaS positioned as part of the solution. [source]

Micro-SaaS version of a $1B tool: A trick they learned from Rob Hallam: put the product link in the second tweet of the thread, not the first, to get extra traffic. [source]

Notion Forms: Julian says X has a cold-start problem: at first you are on your own. His fix is to find people who inspire you and interact with them genuinely. [source]

Design studio (Mark): His audience playbook starts with an X account and 50 comments a day on other designers' posts. He also uses the TweetHunter extension to see what goes viral in his niche. He now has 25,000 followers and over 25 million views in a year. [source]

Design studio (Mark): After job rejections, Mark did free redesigns for big brands and posted them on X. The first reached 110,000 views and booked 10 to 12 calls overnight; a free redesign for acquisition.com got a reply from Alex Hormozi and 15 to 16 bookings. [source]

Anonymous design studio (Nick Buzz): Nick quote-tweeted other designers' landing pages, roasted them and showed his improvements. That brought attention and leads to his anonymous account even before anyone paid. [source]

Uneed: After more than 30 failed side projects, Thomas's rule is to know the market and already have a distribution channel before choosing an idea, as his X account was for Uneed. [source]

Two AI side projects: He follows 'build distribution before building a product': his first users came from writing consistently on LinkedIn and X about his experiments. [source]

Niche mobile app (Lino): With no coding background, Lino followed app founders on X for advice on vibe coding, onboarding and marketing. On their advice he rebuilt his first version in a different tool. [source]

Notion Forms: Julian uses X to discover new technology and opportunities, which is part of how he spots what to build next. [source]

Postiz: Nevo paid creator accounts $60 to $350 per repost to spread his X articles across about 20 accounts. [source]