Every TikTok strategy that worked for SaaS founders

Puff Count (Steven): Steven searches niche keywords on TikTok, uses the filter to sort by most liked videos of all time, and studies the top results. In the quit-vaping niche the leaders had 1.3 million and 3.7 million likes, and his signature concept, dunking a vape in a glass of water, was borrowed rather than invented. [source]

Natural Write: Before writing code, the founders looked for proof that competitors' videos were going viral, using TikTok search and Creator Search Insights. They then made one-to-one, high-quality copies of viral videos in the niche, adding captions in TikTok's editor, and only tried their own formats once videos started going viral. [source]

GlowUp: Rather than invent formats, the team replicated faceless video trends that were already working in the niche. [source]

Gaming website (Maddox): Maddox's playbook for starting today: pick a niche you know how to market in, build an MVP in two or three days with AI, research 10 to 20 competitor videos, then start posting daily on TikTok. [source]

App built on the VSC system: The team looks for content and pain points that have already gone viral from small accounts, and treats that as validation before committing to an idea. [source]

Pep AI (peptide tracker): Step one of his process is watching TikTok and Instagram every day to find what people are genuinely obsessed with. If several people are posting about the same thing, it can become a tool. [source]

Gaming website (Maddox): Maddox found that posting one video a day never amounted to much. He posted several times a day, adjusted each video based on how the last ones did, and kept it up daily for four years. [source]

Height prediction app (Michael): Michael made 10 TikToks every day for a month to find a format that worked, and made his first sale within two days of launching. [source]

GlowUp: Each account posted faceless videos four to six times a day. [source]

First app (Kian): Kian started with no ad spend, posting three times a day. [source]

Niche mobile app (Lino): Lino posted anonymous TikTok slideshows three to four times a day, which at first carried a call to action to the app. [source]

App built on the VSC system: The team has posted up to 150 times in a day to test a single hook. [source]

Puff Count (Steven): Steven warns against making the whole video about the product and its features, because it turns into a sales video nobody on TikTok wants to watch. Entertainment comes first and the call to action goes at the end. One of his videos reached 8.3 million views and drove tens of thousands of downloads. [source]

Four-app portfolio (Uray): What worked best for Uray's app was funny short videos that go viral on their own. He says TikTok suits compulsive buys, not products people need time to think about. The app's sales came from 200 million organic short-form views across TikTok, Instagram and YouTube. [source]

Breathwork app: A polarizing hook, 'Do you want to know something that they don't want you to know?', brought in 8 million views. [source]

Mobile app (two founders): Their rule: if you can't explain the app in three words, it is too complex for the short attention span on TikTok. [source]

App built on the VSC system: The team tests hooks in volume and found that small details matter: on reaction videos with a woman on camera, placing the text at her neckline improved performance. They rate TikTok's own analytics as the best tool for seeing retention and drop-off. [source]

Mobile app (two founders): Before writing any code, the two founders posted a mock-up demo of the product made from fake footage. It got 80,000 views and 500 comments from people asking them to build it, and the three-screen MVP followed in about two weeks. [source]

Solo app (built in his mom's basement): He recorded a 60-second, point-and-shoot TikTok talking to the camera about the idea. Fifteen people commented that they needed it, so he built it. [source]

Niche mobile app (Lino): Lino's demand test: a faceless TikTok page posting three or four slideshows a day for seven days, with the call to action replaced by 'comment app'. If the comments come in, there is demand. [source]

Solo app builder: He tests new concepts with simple landing pages or TikToks and watches whether people engage or buy. If 1,000 visitors arrive and nobody clicks buy, the idea or the way it is presented needs fixing. [source]

Two mobile apps (Kyle): Kyle suggests starting with TikToks on your own accounts to check that a concept gets enough views. [source]

Gaming website (Maddox): Maddox ran three TikTok accounts at once, posting three times a day on each, five days a week. [source]

GlowUp: The last step of the team's four-step playbook is scaling with multiple warmed-up US accounts once the first one works. [source]

Height prediction app (Michael): Once he had a working format, Michael ran it across several accounts, including his girlfriend's. [source]

Consumer app (Sarah): Besides her main account, Sarah runs secondary TikTok accounts: one has over 700,000 followers, and a new one passed 40,000 in a couple of months. [source]

Natural Write: The founders post daily from their own accounts, which have about 9 million views between them. [source]

Puff Count (Steven): Steven downloads his videos and posts them on Instagram Reels, YouTube Shorts and Twitter as well, and calls Twitter especially slept on. [source]

Gaming website (Maddox): Maddox uses Repurpose.io to send each TikTok to YouTube, Instagram and Snapchat automatically. His most popular video took about 30 minutes to make and got 2.1 million views on TikTok and 3.2 million on Instagram. [source]

First app (Kian): Kian reposts every video across Instagram, TikTok, YouTube and Facebook. [source]

One-website media business: Content is repurposed across YouTube, Instagram, TikTok, Pinterest, Twitter, LinkedIn and the blog, with email capture and ads on top. [source]

Breathwork app: The team tests ideas on X first, turns the posts that land into short-form scripts for TikTok and Instagram, and makes the winners into YouTube videos. [source]

GlowUp: The idea came from reading the comments under makeup videos to see what users wanted. The method: pick a big niche, check its hashtags for how many videos and views they get, and read what people ask for in the comments. Building an app first and marketing it afterwards had failed for the team repeatedly. [source]

Height prediction app (Michael): Michael confirmed the idea by watching TikTok comments where teenagers shared their age and their parents' heights, hoping to work out how tall they would grow. [source]

Vibe-coded app (Connor): For new ideas, Connor checks TikTok and Instagram to see whether people are talking about the problem and asking questions in the comments. [source]

Stoppr: To validate the niche, he checked that searches for terms like 'stop sugar' were rising on Google Trends, then looked for creator content on the topic on TikTok and Instagram. [source]

First app (Kian): Once a format converted, Kian remade it 50 times with small variations. [source]

Height prediction app (Michael): His winning format was replying to teenagers' comments with a prediction of how tall they would be, which went viral and became the format he kept making. [source]

Gaming website (Maddox): His hook was simple: film the laptop screen while playing a game. He repeated it over and over. [source]

Two consumer apps (Nicole): Nicole tests viral formats, such as faceless videos, slideshows and call-to-action variations, for two to three weeks each, then doubles down on the winner and keeps iterating within it. At peak, one app got 40 to 50 million TikTok views in a month. [source]

Two mobile apps (Kyle): Kyle's marketing runs mostly on TikTok slideshows because they are simple and repeatable, and when slideshows are the only channel, results are easy to attribute. [source]

Niche mobile app (Lino): The app started on anonymous TikTok slideshows of faces, which together with early influencer deals brought it to about $3,000 to $4,000 in revenue. [source]

App built on the VSC system: Slides are made with the AI image tool Nano Banana plus a text overlay, and the product is plugged in on a later slide, not the first. [source]

Three cloned apps: After paid ads have validated an app, he builds automated faceless channels on TikTok, YouTube and Instagram for free traffic that compounds over time. [source]

GlowUp: The team spends 15 to 30 minutes a day, for about three days, scrolling and liking videos in the niche before posting. [source]

Mobile app (two founders): Step one of their playbook is a new account that watches niche videos, comments, saves, shares, reposts and follows creators. They say warming up signals you're not a bot and helps prevent a shadowban. [source]

Solo app (built in his mom's basement): His one-hour-a-day marketing routine starts with TikTok and Instagram accounts for the product or a personal page, scrolled for 15 minutes a day each for two days to warm up the algorithm. [source]

Puff Count (Steven): Steven scrolled TikTok for seven days straight before posting any content. [source]

First app (Kian): Kian put his face behind the brand from day one to build trust. [source]

Consumer app (Sarah): Sarah credits much of the app's growth to her personal brand: 2.8 million TikTok followers and 1.2 million on Instagram. The first three videos she ever posted on TikTok went viral. [source]

Natural Write: Paying influencers brought views but almost no conversions, so the founders started their own accounts and filmed themselves. The first sale came from the very first video they posted. [source]

GlowUp: Once videos were getting views, the team added an anchor link that goes straight to the App Store, so viewers skip the bio link. An in-app referral feature sends users back to the TikTok comments to share their invite codes, which gave the videos an extra push. [source]

Puff Count (Steven): Steven ends videos with a quick two-second call to action pointing to the App Store, and treats the TikTok profile itself as a funnel, just like the videos. [source]

Mobile app (two founders): They launched the finished app with another TikTok, offering it free to anyone who downloaded it in the first week. That brought 20,000 to 30,000 downloads. [source]

App built on the VSC system: The founder manages 15 to 20 TikTok accounts across five physical phones. The team also seeds comments: other accounts it controls leave converting comments on its posts, which he puts at about a 1% conversion rate. [source]

Natural Write: Each account is set up with a VPN, an iPhone, a phone number from the target location, a new email and a new Apple ID, with the first account registered on your own number. [source]

GlowUp: Founders outside the US are told to buy a US SIM card and use a VPN before setting up the account. [source]