Every LinkedIn strategy that worked for SaaS founders

Super Demo: The founder builds in public on LinkedIn as part of being everywhere his users are. He estimates about 20% of visitors come from it, next to 30 to 40% from SEO and LLMs. [source]

Two AI apps: Building in public on Twitter and LinkedIn is one of his main ways to spread the word. He admits it can feel cringe on LinkedIn and says to keep it personal anyway, because it works. [source]

Open-source SaaS: The team grew by sharing small bits of progress on Twitter and LinkedIn, even when features were incomplete, alongside taking part in Hacktoberfest. [source]

Supergrow (Devin): Devin started with about 500 LinkedIn followers and shared his journey building the LinkedIn writing tool. A co-founder of the lifetime-deal platform RocketHub saw it on LinkedIn and reached out to launch the deal. [source]

Two AI side projects: He built distribution before the product by writing about his experiments on LinkedIn and Twitter. His first users came from that, and he says it can bring in co-founders too. [source]

Cleo (Lara): Lara built her following on LinkedIn by posting educational content that answers her audience's biggest problems, with no direct call to action. She calls it edu-selling, and it filled the waitlist for her AI LinkedIn ghostwriting SaaS. Her advice for starting with no audience: be useful, not viral or an expert. [source]

Solopreneur (0 employees): His marketing is content first: he posts two to three times a day on LinkedIn and Twitter, uses longer-form content to build trust, and presents offers without pushing. [source]

Two AI side projects: His advice is to write daily on LinkedIn about your interests or your work, and make videos too, so the audience is there before the product is. [source]

Garb's creator business: After 100 apps and almost nothing to show for them, Garb leaned on his existing professional authority and posted how-to content on LinkedIn about his journey. [source]

Five newsletters: For the first 100 subscribers he did what he calls hand-to-hand combat: DMing people on LinkedIn, Twitter and Instagram, asking friends to push the newsletter, and running small giveaways. [source]

One-person video editing business: Direct DMs are one of his main growth channels, next to Twitter and cold email, and he uses LinkedIn Sales Navigator to send them. [source]

Goji Berry AI: Next to Reddit, the team runs LinkedIn outreach to high-intent leads with its own tool, Goji Berry AI, at $99 a month, and uses Sales Navigator on some accounts at $100 a month. [source]

Cleo (Lara): The educational posts sent readers to a waitlist, and the launch ran entirely on the founders' LinkedIn audiences and email waitlists, with no paid ads. Her closing advice: build a personal brand on LinkedIn and an email list before you need it. [source]

Solopreneur (0 employees): LinkedIn and Twitter are where people discover him; a weekly email newsletter and longer website articles are where he builds trust and presents offers. [source]

Solopreneur's Mac apps: He launched his macOS posture app with a tweet and shared it on LinkedIn and Threads. It made about $1,000 on the first day. [source]

Event app (Brian): Brian went through his contacts on X, LinkedIn, Instagram and Facebook, circled everyone with an event coming up, and got four friends to use the app for a Halloween party, a birthday, a wedding and a networking event. [source]

Yaphone: The founder finds blog posts ranking for keywords like 'Skype alternative' and contacts the authors through X, LinkedIn or email, asking them to mention his tool or swap it in for Skype. [source]

Lancer: Most of Lancer's growth came from two Upwork coaches acting as affiliate 'connectors'. The first came through a beta user's referral; the second was won with cold outreach on LinkedIn. [source]

20-app portfolio: He repurposes the same content daily across X, LinkedIn, Substack and Facebook, sharing at least 30 tweets a month. [source]

Online writing business: He publishes tweets, long-form LinkedIn posts and carousels through Typeshare, and deliberately avoids complex note-taking and publishing systems. [source]

Cleo (Lara): Lara makes a simple post announcing the webinar, goes live on LinkedIn, teaches one topic for 20 minutes, demos the product for 20 minutes, then pitches with a buy link. [source]

Garb's creator business: In his first 30 days Garb posted everywhere and made one $99 sale. In the next 30 he focused on LinkedIn, posted vlog-style videos instead of typical launch videos and expert interviews, and niched down to professionals who want to become creators. The LinkedIn content drew 250 link engagements and the month brought in $6,500. [source]

Chatbase: He mostly relied on free, product-led growth but paid for sponsored posts on large LinkedIn pages. He says one sponsored post did $4,000 in a single day. [source]